Lyticus

Open Lyticus and start answering real questions in minutes. Connect a site or app with a single snippet, or attach your workplace directory if you’re tracking employee activity. Pick the starter board that matches your job—Acquisition, Content, or Operations—and pin the metrics you care about to Home. From then on, your daily check is simple: set the date range, tap Compare to see movement week over week, and click any card to drill from a top-line number to the exact sources, pages, or users behind it.

When traffic surges or dips, head to Traffic. Filter by channel, campaign, device, or country; sort by largest change to find the driver fast. Switch the view to hourly when you’re debugging an outage or to daily when you’re reviewing a launch. Click a source to see the landing pages it feeds, then follow a page to view its referring links and downstream paths. Add a note on the timeline to mark a deployment or promotion so teammates understand the spike later. Save the filter set as a view you can reopen for the next check-in.

For content and marketing work, build a segment in seconds—new visitors from paid search, returning readers from email, or traffic with a specific UTM. Track how each group progresses to your key action, such as sign-up or checkout, and compare completion rates side by side. Use quick filters to isolate geography or device and confirm the experience holds up on mobile. When a post or landing page underperforms, jump to its details to see top exits and the sources that sent low-quality visits, then shift budget accordingly. more